042: How to Run Your Own Architectural Firm as a Sole Practitioner – Chris Morley

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How to Run Your Own Architectural Practice as a Sole Practitioner

Ever wanted to run your own architectural firm?

Today’s guest, a Sole Practitioner from Australia with over 10 years of experience in the industry, shares his journey of how he made the dream of running his own practice a reality.


In today’s episode, I’m joined by the co-chair of South Australia’s Emerging Architects + Graduates Network (EmAGN), a first-year course co-ordinator at my university as well as sole practitioner of Echelon Studio – Chris Morley.

This is the third and final part of the interview with Chris where we learn about his journey from the very beginning. From getting his first architectural job as a student of architecture, to now running his own practice and working for himself.


If you haven’t seen the previous 2 parts, I highly recommend going back and watching the interview in order!


EP.1: The Key to Success as an Architecture Student – Networking 101



EP.2: Architecture Tutor’s Best Advice for Succeeding in Architecture School


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“Through networking, a bloke that owned a cafe and a referral to a private client, I left the firm I was working at.

I handed in my resignation and went out on my own to do a significant residential job. That’s how it all started. “

How to Run Your Own Architectural Practice as a Sole Practitioner (Questions)

Here are some of the questions I ask Chris in part 3:

Where was your first job as a graduate and what did it involve?

How did you go about getting this job?

Can you tell us about Echelon Studio?

What kind of projects do you work on and who is your ideal client?

Did you always have an ambition to run your own practice?

When did you start your own practice and what were some of the first steps you took when transitioning from employee to sole practitioner?

What are some of the key differences working for yourself, compared to working for someone else?

You label yourself a “sole practitioner”, does this mean you don’t have any employees? Do you do all the work yourself or do you have an assistant, contracted workers or casual employees to help?

Resources Mentioned


The Australian Institute of Architects & EmAGN’s “Hearing Architecture” Podcast:



Follow EmAGN on Instragram: https://www.instagram.com/emagn_sa/


Check out their website: https://wp.architecture.com.au/emagn/


Chris’s Architectural Practice, Echelon Studio:






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1 thought on “042: How to Run Your Own Architectural Firm as a Sole Practitioner – Chris Morley”

  1. Pingback: 048: Advice for First Year Architecture Students Starting Architecture School - Tips from the Course Coordinator

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